Holly Chapple Flowers


A dedicated mother of 7, wife and entrepreneur, Holly is the creative visionary behind Holly Heider Chapple Flowers. A longtime resident of Loudoun County Virginia, Holly is a highly recognized and sought after floral designer whose work has been published in countless prestigious publications and top industry blogs. With over 25 years of successful business experience behind her, Holly now serves as a teacher, speaker and mentor for other professionals in the wedding industry. She currently sits on a trend report board with industry leaders, owns and operates Hope Flower Farm and has launched her own product line with Syndicate Sales. Her innovations and creativity are inspiring the world of floristry. Based on her incredible and unique sense of style, the term “Hollyish” emerged in 2011 as a way of describing designs that possess the elegance, beauty and creativity of those designs that leave Holly’s studio.


Armed with a strong desire to help other floral designers and event professionals be successful, Holly established the Chapel Designers (a division of Holly Heider Chapple Flowers) in 2010. This international network of florists and event designers gather each year in key cities across the world including, New York City, California. Australia and London, the designers gather to collaborate, learn, and create. 

What started as a desire to network with other like minded business owners has blossomed into an incredible group of professionals comprised of longtime designers, up and coming designers, and people just starting their design journey. The Chapel Designers is growing every day and is proud to have members from all over the world.  Having raised 7 children, and recognizing her most important life role as a mother, Holly appreciates also being known as the “Flower Mamma” throughout the world of floristry.


Holly’s signature characteristics are quality, clarity of vision and an impeccable eye for design. Remaining dedicated to quality and freshness of design and attentive service has allowed Holly Heider Chapple Flowers to be recognized over and over again for exceptional products and client experiences while maintaining an unrelenting desire to drive industry trends. Holly describes her business in her own words:

“I have had the privilege of training with great designers across the country, throughout Europe and in Australia. One of my most favorite and unique experiences recently was volunteering with the installation of the White House Christmas decorations. All of these experiences combined with running a business from my home, where I can spend quality time with my husband and children, has made me into the business owner I am today. I take each of my roles as a mother, mentor and designer seriously and continue to grow every day. My studio has been blessed to have our work published in Martha StewartSouthern Living WeddingsWeddings UnveiledBridesThe KnotWashingtonianSouthern WeddingsVirginia LivingIn Touch Weekly MagazineElegant BrideEngaged Magazine, and many local publications, and I can’t wait to see what the next few years will bring. I know there are still big things to come.”